Sunday, October 25, 2015

Real Estate Photography - The Core of Your Marketing

Working with realtors in daily basis is a great experience, I have many friends who are realtors. They have a strong entrepreneurship spirit and work very hard. There are many difficulties in their job, and often clients are not easier on them. The following summarizes a few articles I read this week about the impact professional photography has on powering their marketing.

Note: The images on this blog are mine (copyright reserved). The photo on the side is a nice townhouse in Houston.

I like this article and the infographic on it though do not like the "pushy" approach made on the infographic (the stats are useful, though).

"In an internal case study, IMOTO—a company creating real estate photography for both sellers and REALTORS —compared 350 listings using their professional photography against 350 similar listings in the same ZIP code and it found that professional photos are statistically proven to
help agents:

(1)Sell listings 50% faster
(2) Sell listings 39% closer to list price
(3) Generate 118% more online views"

My notes: While professional photography helps to sell faster and a better price, a lot still depends on who you hire:

  • Having a full frame camera and professional lenses is very important, because inferior equipment can create distortion
  • The digital editing is also very important. Most photos need some enhanced after taking, and a good photographer should know what software to use to create the best-looking photos.

This is very nice article, which touches on several key areas while also providing backup stats from the Wall Street Journal, which goes like: "At the closing table, listings with nicer photos gain anywhere between $934 and $116,076 -- as measured by the difference between asking and final price."

My notes: The first photo a photographer should focus on is an exterior of your home, which, by the way is the most relevant for SEO (Search Engine Optimization) since crawlers/bots (software used to index webpages) will match the image with all the other listing information (number, address, etc...) and will show/deliver that image to the user (your potential buyer)

If you like this article, please share on your favorite social media and like, RT, etc... I also welcome your comments and suggestions. Visit my web page to look at my work in real estate photography and aerial photography.


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